New Delhi |24th June, 2020– After establishing its leadership position in entry level Smartphone and feature phone segment, itel mobile forays into the accessories segment by announcing the launch of ‘itel Smart Gadgets’ to enhance and provide a superior mobile experience to its users.
itel ‘Smart Gadgets’ is built on the brand positioning of ‘Make Every Moment Magical’ for consumers by harping on the relevance, that it would make their day to day life complete without any interruptions. The portfolio of itel smart gadgets aims to fuel the aspirations of both aspirers and minimalist set of consumers by providing them with trendy and quality technology at an affordable bracket of price.
The portfolio boasts of 14 brand new and exciting gadgets ranging from power, audio, speaker and fit band in an attractive price range of INR 100 to INR 1999. Designed to enhance the smartphone experience of its consumers, the product range offers a complete mobile solution to users which incorporate a wide range of technology and features.
Announcing itel’s entry into accessories market, Mr. Arijeet Talaptra, CEO, TRANSSION India said “With ever-evolving lifestyle and technological advancements, there exists a remarkable need for high quality smart accessories in the entry-level segment, especially in Tier 3 cities and towns. With this growing demand for smart accessories, India has proven to be one of the crucial markets for itel with its existing loyal consumers base. itel smart gadgets are not targeted towards a specific age group or demography but to a mind-set who belong to semi-urban and rural areas, who are looking for stylish, efficient and quality product at a reasonable price point.”
He further added, “With this launch, itel aims to fulfil the aspirations and desires of its consumers to own smart accessories that not only are relevant for day to day transactions, but also upgrades their smartphone experience to a superior level. The new range boasts latest technology, innovation, style all under an affordable bracket of price point. We are confident that the launch of itel smart gadgets range will enjoy similar success in India as we witnessed in the mobile handset segment.”
While developing the product, itel has ensured that each product is quality-driven, light weighted, highly portable and equipped with best in class specifications which helps in empowering users to live life on their terms and at their own pace. itel smart gadgets range will be available in attractive color variants and will go on sale across offline stores starting today.
itel hosted its first-ever innovative virtual Channel Partners meets to take the launch to its distributor fraternity amidst this lockdown. Insightful and interactive meetings were conducted to abreast the partners with the product portfolio and future business plans. To promote itel smart gadgets, itel will focus extensively on social and digital marketing communication to engage with consumers. Innovative product communications through aggressive WhatsApp marketing will be one of the crucial approaches the brand will follow to reach out to its customers.
itel smart gadgets range consists of 14 new products under 4 categories including power bank, phone charger, car charger, data cable, phone battery, wired earphone, Bluetooth earphone, wireless earphones, wired speaker, Bluetooth speaker and Fit Band. Let’s have a quick look at a few key products category wise:
1) Power
itel IPP-62 | 10000mAhSuper Slim pocket size Power Bank
itel IPP-62 boasts of the ultra-slim and stylishly designed body along with multi-protection safety system to avoid any phone damage. Providing a massive capacity of 10000mAh, it allows 2.1A fast charging to support your devices throughout the day. This lithium polymer battery cell enabled power bank, comes with dual output with itel’s high speed charging technology, which enables users to charge two devices simultaneously. This portable power gadget can be fully charged at a fast speed in 4.5- 5 hrs and can be carried anywhere.
itel ICC-11 Car Charger | 3.4A Fast Charging for Two
itel car charger comes with dual USB ports that are designed to provide appropriate power to each connected device. itel’s assurance of best quality, charger’s compact design, multi-layered protection and its compatibility with most cars in the market make it a must-buy for your cars. It detects optimum charging protocols and delivers total 3.4A full speed charging to your devices. A perfect companion on the go!
2) Fitbands
itel IFB- 11
itel Fitband comes with HD color screen and 20 days long-lasting battery life. itel fitness tracker is a must-have when it comes to keeping a daily check on your calorie counts, footsteps, keeps a track of your sleeping time, etc. It’s your perfect partner to your workout, swimming and jogging sessions with IP67 splash resistant technology. itel Fitband helps you with notification alerts of calls, messages and WhatsApp.
3) Speakers
itel IBS-10 Powerful Sound
The itel Bluetooth speaker is compact, portable and provides unmatched experience to the listener. It contains dual speaker of 5W each within 1 unit thus making output as 10W and comes with stereo stabilization and 1500mAh battery which makes it your perfect partner to turn any place into a music station or a disco. The wireless speaker also supports Bluetooth 5.0 along with music playtime of 6 hours. It comes along with three options so that you can listen to your favourite music anytime and anywhere—Aux connectivity, T-Card support along with Wireless FM. This will soon hit the market.
4) Audio
Bluetooth Earphones| BT Necklace (IEB-62)
BT Necklace is attractive Bluetooth earphones that are ergonomically designed, sweatproof and houses a precision-engineered with less than 20gm weight combines with the best quality BT Chip and In- line remote and microphone that redefines the audio experience for the music lovers. These earphones have flexible around-the-neck design & have magnetic buds and produce uber sound quality with extreme bass and big sound that ensures long-lasting comfort. The Necklace earphones exhibit a standby of 120 ours and its battery provides a talk time of up to 6 hours and music playtime of 5 hours continuously.
Service Proposition
itel is offering a 12 months’ warranty for its accessory portfolio, ranging from power banks, chargers, fit bands to Bluetooth headsets and speakers. The brand is also offering a 6 months’ warranty for other accessories in the portfolio which includes batteries, earphones, USB cables. The service proposition provides an additional benefit of over the counter replacement for selected itel smart gadgets. New itel accessories range will utilize time-tested robust Go-to-market strategy of itel smartphone business which has deeper regional penetration backed by a strong service network of 970+ service centers spread across the nook and corners of the nation.
About itel:
Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. Adopting “Join Enjoy” as its brand philosophy, itel’s mission is to provide budget-friendly mobile communications technology to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it, allowing them to get closer and benefit from their social connections. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets, and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally. African Business, an authoritative business magazine in Britain, has ranked itel 16th in the 2017/2018 TOP 100 MOST-ADMIRED BRANDS IN AFRICA ranking.
For any media query:
Joyeeta Mitra
joyeeta.mitra@transsion.com