itel mobile is proud to be a part of the gigantic Kumbh Mela celebrations
- Widespread Visibility across large number of watch towers and information kiosks at the Kumbh Mela
- Drives On-road brand visibility across highways and connecting towns through impactful Outdoor media
- Drives the Kumbh fervour by way of customised Retail Visibility across UP Markets
As countless number of pilgrims embark on the holy journey of Kumbh Mela – world’s biggest congregation, one of the leading mobile brands itel Mobile, comes together to be part of this mega spiritual and religious celebration. itel has connected meaningfully by way of impactful branding across UP markets through Wall Wraps wishing people on this auspicious festive period. Further they have innovatively made their presence across Watch Towers and Information Kiosks in and around the vantage location of Kumbh area, which are critical mediums for the local management to keep an eye on the safety of the pilgrims, also providing them key relevant information notes.
Commenting on the brand new campaign, Mr. Goldee Patnaik, Head of Marketing, itel Business Unit said, “itel is a brand that connects people across culture, regions and celebrates togetherness by being part of their celebrations. We are indeed privileged to be part of the gigantic Kumbh Mela celebrations and are happy to contribute meaningfully in our own ways for the right cause. Uttar Pradesh being one of our key markets and the visitors being true reflection of our target customers, Kumbh Mela gives us the best platform to connect emotionally and build strong connect. We have increased our brand visibility in and around UP markets so that more and more people know itel mobile and take advantage of the innovative, affordable and accessible technology we offer to them.”
As part of its awareness drive, itel has deployed large number of outdoor and visibility interventions at the main vantage points at major roads, highways leading to Allahabad to increase brand visibility. Taking its Retail connect further, itel supported its strong distribution network of over 9 K Retailers and more than 100 Distributors across Uttar Pradesh with Kumbh focussed marketing collaterals.
About itel:
Established in 2007, itel, TRANSSION Holdings entry level brand, is a reliable mobile phone brand for everyone. itel’s mission is to provide budget-friendly mobile communications and it democratises technology for everyone. After more than 10 years’ development, itel has expanded its presence in around 40 emerging markets globally. itel has a product portfolio of smartphones, tablets and feature phones and in 2017, it achieved a landmark sale of more than 77 million devices globally.
itel forayed into the Indian market in April 2016 and has established its leadership position by bringing in unique product portfolio backed by strong service proposition. itel emerged as the second largest player in the overall mobile phone market in India by capturing 9 percent market share for the year 2017, registering an exponential growth of 217% year-on-year as per Q4 2017 CMR report. itel also maintains strong distribution channel and wide service centre presence PAN-India with more than 960 touch points and its exclusive service brand, CarlCare.
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